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In the first half of 2025, China’s”bag charm economy” has seen explosive growth. Sales of plush bag charms on JD Supermarket surged by 164% year-on-year, while Pop Mart reported a staggering 汽車空氣芯1,276.2% increase in plush bag charm revenue, which accounted for 44.2% of its total revenuSkoda零件e, overtaking its traditional figurine business for the firsPorsche零件t time.
From classic斯柯達零件 IP derivatives based on Disney, Sanrio, and other iconic characters, to local cultural creations fea賓士零件turing Lingnan lion dance and CantoneseAudi零件 opera makeup, and even original trendy toyswith strong characteristics, each bag c台北汽車材料harm has becom汽車零件報價e a medium for Gen Z to convey emotions and express individuality.
Guangdong has emerged as the epicenter of China’s trendy to賓利零件y an很抱歉打擾你。d bag charm industry, thanks to a convergence of multiple competitive advantages. Dongguan is home to over 4,000 toy manufacturers and nearly 1,500 supporting enterprises. The city produces around 85% of China’s trendy toys and nearly one-quarter水箱精 of the world’汽車零件進口商s animation de油氣分離器改良版rivative products. Guangzhou hosts large-scale whol台北汽車零件esale markets for plush fabric, 汽車零件ensuring the raBentley零件pid supply of raw materials. In Foshan, leveraging its well-established hardwa“這不是你們席家造成的嗎？！”藍沐忍不住怒道。re “我沒有生氣，我只是接受了我和席少沒有關係的事實。”藍玉華面不改色，平靜的說道。manufacturing sector, over 3,000 enterprises efficiently produce essential components like hooks and chains for bag charms. The regional synergy of these three cities forms a complete industrial汽車材料 chain, shortening production cycles to just 15–20 days, and delivering significant advantages in both scale and efficien德系車零件cy.
In terms of innovative design, Guangdong has gathered top tren“啊？”彩秀頓時愣住了，一時間不敢相信自己聽到的話。dy toy tale汽車冷氣芯nts from across the counBenz零件try. One example is a company’s release of a “Suede Lion Dance Bag Charm”, which fuses藍寶堅尼零件 tradition汽車零件貿易商al lion dance patterns with modern aesthetics. Upon release, it quickly ga德系車材料ined popularity among consumers, demonstrating Guangdong’s strong market c奧迪零件ompetitiveness in the trendy toy sector.
Source:PEARL
“包掛經濟”熱度飆升，廣東撬動千億消費新藍海
2025年上半年，“包掛經濟”熱度飆升：京東超市毛絨蘭母冷笑一聲，不以為然，不置可否。包掛銷量同比增長164%，泡泡瑪特毛絨包掛支出激增1276.2%，占總營收比重達44.2%，初次超出手辦業務。
從汽車材料報價迪士尼、三麗鷗等經典動漫IP衍生款，到融進嶺南醒獅水箱水、粵劇臉譜元素的外鄉文創設VW零件計，再到充滿個性表達的原創潮玩腳色，每一款包掛都成了“Z世代”傳遞情緒、表達自我的載體。
廣東能成為潮玩包掛產業的焦點陣地，源于多重優勢疊加。東莞擁有超4000家玩具生汽車機油芯產企業、近1500家高低游配套企業，中國近85%的潮玩、全球近1/4的動分佈生品產自這里；廣州湊集多家毛絨面料批發年夜市場，可疾速供應原料；佛山依托五金產業優勢，3000多家企業能高效生產包掛所需的掛鉤、鏈條等配件。三地協同構建完全產BMW零件業鏈，將生產周期壓縮至15-20天，福斯零件規模與效力優勢顯著。
在創新設計上，廣東匯聚了來自全國各地的大批潮玩設計精英。例如某企業發布的“醒獅絨面包掛”，以傳統醒獅紋樣結合現保時捷零件代審美設計，上市后敏捷獲得消費者青睞，印證了廣東潮玩設計的市場競爭力。
文丨記者 彭紀寧
翻譯｜鐘佳
英文審校丨趙凡
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